Buy, Sell, Store, Or Take Delivery Of Physical Gold Instantly

The Best Way to Invest in Gold and Silver

Hard Assets Alliance has created a better way to invest in gold and silver online. With over 100,000 customers, more than $3 billion in assets, on-demand delivery, and a network of global vaults, Hard Assets Alliance is a great choice for gold investors.


On the Hard Assets Alliance platform, your investment isn’t just a paper promise. Every ounce of physical metal is owned solely by you, held in vaults managed by some of the world’s most recognized third-party security professionals, including Brinks, Malca-Amit and Loomis. These same vaults house gold for international banks, governments, and others who require absolute security and complete auditability, as we do. All have around-the-clock armed physical security and state-of-the-art electronic protection. All of Hard Assets Alliance’s clients’ precious metals are insured for their full replacement value. Your assets can never be lent out so there’s zero counterparty risk.

Total Transparency 

Every investment is audited. Insured. Sitting in a vault. Seen on a statement. Delivered to you on demand.

Easy, Safe, and Effective 

The Hard Assets Alliance app combines simplicity and security. Get started, fund your account, and diversify with confidence.

The Hard Assets Alliance platform helps provide physical precious metals to thousands of satisfied clients, for independent registered investment advisors large and small, and for our direct customers.

Join over 100,000 Hard Assets Alliance customers and open an account with Hard Assets Alliance today.

Put these insights into action.

This is why we created Wealthion. To bring you the insights of some of the world’s experienced wealth advisors and then connect you with like-minded, independent financial professionals who will create and manage an investment plan custom-tailored to you. We only recommend products or services that we believe will add value to our audience.  Some links on our website are affiliate links. This means that if you click on them and use the affiliate’s services, we may receive a payment from the vendor at no additional cost to you. 

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