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Dr. William Danko, author of the best-selling books The Millionaire Next Door: The Surprising Secrets Of America’s Wealthy & Richer Than A Millionaire: A Pathway To True Prosperity, reveals the best practices for building wealth and growing rich derived from his decades-long research of high-net worth and high-income millionaires. Personal finance gurus like Dave Ramsey and Suze Orman leveraging these insights all the time in their work.

If you truly want to become and stay wealthy, then listen up.

The Millionaire Next Door is a long-time best selling book, written by two PhD’s who spent decades researching the behaviors of thousands of millionaires.

Their work reveals that there is indeed a scientifically-derived approach to financial success.
If you have the commitment & discipline to follow it through, your odds of enjoying financial abundance, as well as true quality of life, are very high.

So what are these key success factors for building wealth? And how do they apply today?

William Danko, the book’s surviving co-author, sits down with us to generously shares the key insights from his rigorous research.

Here are his top takeaways from his study of those who successfully become millionaires and grew their wealth:

  1. They live well below their means.
  2. They allocate their time, energy, and money efficiently, in ways conducive to building wealth.
  3. They believe that financial independence is more important than displaying high social status.
  4. Their parents did not provide economic outpatient care.
  5. Their adult children are economically self-sufficient.
  6. They are proficient in targeting market opportunities.
  7. They chose the right occupation.

If you’re really serious about building sustainable wealth, get a good financial advisor who understands Bill’s research to be your coach.


The information, opinions, and insights expressed by our guests do not necessarily reflect the views of Wealthion. They are intended to provide a diverse perspective on the economy, investing, and other relevant topics to enrich your understanding of these complex fields.

While we value and appreciate the insights shared by our esteemed guests, they are to be viewed as personal opinions and not as official investment advice or recommendations from Wealthion. These opinions should not replace your own due diligence or the advice of a professional financial advisor.

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